Creating link bait: 7 tips for social media

Creating a piece of link bait that will succeed in social media and score lots of links from authoritative sites takes a lot of work and experience. Following these seven tips will help you get started.

For years now, people have been buzzing about social media and the opportunity it provides to marketers to drive tons of traffic, brand awareness, conversions, and—most importantly—links. Even Matt Cutts, Google’s head of Webspam, has gone on record numerous times praising social media as a great opportunity to get links in a pure and natural way.

It’s no secret that so-called “link bait” gets a lot of natural quality inbound links, and that social media has the ability to garner massive visibility for your brand and its content. But just knowing that doesn’t mean it is easy to succeed with any link bait you create.

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